Privacy Policy
Last updated 27 August 2026.
Catchline is an AI receptionist operated by Mac Digital (sole proprietorship of Seann MacDougall), 61 Chipperfield Crescent, Whitby, Ontario L1R 1P3, Canada. This policy explains what Catchline collects, why, and who it is shared with.
Two groups of people are covered. Subscribers are businesses that use Catchline to answer their phones. Callers are the people who telephone those businesses and reach the AI receptionist.
What we collect from callers
When Catchline answers a call on a subscriber's behalf, it records:
- Your telephone number and the time and length of the call
- An audio recording of the call, where the subscriber has recording enabled
- A written transcript, and a summary of what the call was about
- Details you provide, such as your name, service address, the work you need, and how urgent it is
- Appointment details, if a booking is made
- Photographs you send by text message to the subscriber's Catchline number
The receptionist identifies itself as an AI at the start of every call, and states that the call may be recorded before the conversation begins. If you would rather not speak to an AI or be recorded, hang up and contact the business another way.
Why we hold it
Solely to deliver the service the subscriber has asked for: passing on your enquiry, booking the work, and letting the business follow up accurately. Catchline does not sell personal information, and does not use call content for advertising.
Who it is shared with
Call content is visible to the subscriber whose number you called. Beyond that it is processed by the following providers, each only to the extent needed to run the service:
| Provider | Purpose |
|---|---|
| Twilio | Telephone and text messaging |
| Retell AI | Real-time voice conversation |
| Amazon Web Services | Hosting, storage, and the language model that writes call summaries |
| OpenAI | Text embeddings used to recall previous callers |
| Calendar availability and appointment booking, where the subscriber has connected a calendar | |
| Stripe | Subscriber billing only; no caller data is sent to Stripe |
We disclose information where the law requires it. We do not otherwise sell, rent, or trade it.
Where it is stored, and for how long
Data is held in Amazon Web Services' Canadian region (ca-central-1). Recordings, transcripts, and call records are kept for 365 days by default and then deleted automatically. Subscribers may request a shorter period. Each subscriber's data is isolated at the database level, so one business cannot read another's.
Google user data
Where a subscriber connects a Google Calendar, Catchline requests the
https://www.googleapis.com/auth/calendar scope. It is used only to check
free and busy times and to create, update, or cancel appointments booked through the
receptionist.
Catchline's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Google calendar data is never used for advertising, never sold, never used to train machine learning models, and is not transferred to anyone except as required to provide the booking feature or to comply with law. A subscriber may disconnect the calendar at any time from their Catchline settings, or revoke access at myaccount.google.com/permissions, after which the stored tokens are deleted.
Your choices
You may ask what Catchline holds about you, ask for it to be corrected, or ask for it to be erased. Because the business you called is the one that decides how your information is used, requests are usually fastest directed to that business. You may also write to us at hello@macdigital.ca and we will act on it, or pass it on, without delay.
If you are not satisfied with how we have handled a request, you may complain to the Office of the Privacy Commissioner of Canada.
Children
Catchline is a business telephone service and is not directed at children.
Changes
If this policy changes materially we will update the date at the top and, for subscribers, give notice by email.
Contact
Mac Digital, 61 Chipperfield Crescent, Whitby, Ontario L1R 1P3, Canada
hello@macdigital.ca ·
289.927.0983